Outdoor Recreation Brand

For SI Ozarks, we took on a full brand identity refresh—creating a visual system strong enough to support individual hikes while maintaining a unified look. This project highlights our work with outdoor recreation brands.

We developed a primary logo, hike-specific submarks, and a flexible identity framework so each trail could feel unique yet still belong to a shared whole. The result is a brand architecture that gives autonomy to different hikes without diluting consistency.

Beyond the identity work, we’ve supported SI Ozarks across applications—ensuring the branding carries into signage, print materials, marketing assets, and digital touchpoints. Each execution reinforces their presence across the region, grounding their visual language in clarity, cohesion, and adaptability.