Liquor Store & Retail Branding

In the region where the first store was built, liquor stores were often operated with little or no attention being paid to customer experience. While it certainly makes sense to focus on the product itself, why not add to that in making the shelves and surroundings more inviting. In the initial stages of the build process we suggested purchasing and repurposing an old barn for use on the newly constructed building.

Old tin, white oak and finishings help drive home the message of a time since past. The juxtaposition of these building materials along with highly contrasted messages, visuals and snappy copy completed the Speakeasy Liquors retail branding – where warm smiles and cold beer are served daily.