Healthcare Branding

The Institute had grown into a trusted destination for advanced urologic care, but their brand and physical environment had not kept pace with their reputation. Printed materials and signage felt inconsistent, interiors did not fully convey the modern quality of their care, and exterior visibility could be strengthened to better guide patients. Wayfinding and collateral also presented opportunities to create a more seamless and reassuring experience. By addressing these areas, the Institute could better align the patient journey with the high standard of care already being delivered.

We developed a unified brand system that brought consistency and professionalism to every aspect of the Institute’s identity. This included a refreshed logo, color palette, and typography, redesigned print and digital collateral, updated interior spaces with branded wayfinding, and new exterior signage that improved visibility and presence. Our design approach emphasized clarity, credibility, and a modern healthcare aesthetic that better represented their values. By aligning visual identity, patient materials, and environmental design, we helped ensure every interaction reflected the Institute’s commitment to high-quality care.

The Urology Institute now presents a consistent and modern identity across all touchpoints. Patients experience a welcoming environment, clearer wayfinding, and professional materials that match the level of care provided, building both trust and recognition in the community.