Variobend USA

Metal Manufacturer Branding

Variobend USA needed metal manufacturer branding built for the American market—clear, tough, and sales-ready.

We delivered a full rebrand that translates their engineering credibility into a modern, industrial identity system.

The metal manufacturer branding uses confident typography, a streamlined logo suite, and a visual language that feels as precise as the machines themselves.

We created a secondary Halo mark, giving the product line a recognizable sub-brand that complements the core identity.

To support marketing and sales, we built a clean, conversion-focused website and a set of print collateral tailored to spec-driven buyers.

The site prioritizes speed, clarity, and lead capture, guiding visitors from high-level value to detailed specs and inquiries without friction.

The rebrand, Halo sub-mark, collateral, and site position Variobend USA as a confident category player and simplify machine comparisons for sales teams.

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Awards & Mentions

  • Silver ADDY Award for Art Direction – Campaign (2022)

American Advertising Federation of Southern Illinois logo

Branding

Your brand is more than just a logo—it’s an experience. We craft compelling visual identities that resonate with your audience, from stunning logo designs and eye-catching graphics to package and store designs that leave a lasting impression.

Web Design

Your online presence is crucial. Our team specializes in designing beautiful, functional websites, optimizing for SEO, and creating custom apps that enhance user experience and drive engagement.

Variobend USA metal manufacturer branding handshake in factory
Variobend USA metal manufacturer branding old logo to new logo
Halo metal manufacturer branding logo white version
Variobend USA metal manufacturer branding logo blue version
Variobend USA metal manufacturer branding business card closeup
Variobend USA metal manufacturer branding machine with logo
Variobend USA metal manufacturer branding website on laptop and screens
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