Product Packaging Design

The Egg Basket had everything in place to start selling farm-fresh eggs. Healthy hens, a steady supply, and growing interest from local businesses, but they lacked one essential piece. A brand. Without a name, logo, or visual identity, it was difficult for them to present themselves professionally or build recognition in a competitive market.

Even with a high-quality product, The Egg Basket needed a strong brand presence to establish trust and credibility. The absence of a clear identity made it challenging to tell their story, create packaging, or leave a lasting impression on potential customers. To move from a small local operation to a recognizable and reliable source of fresh eggs, The Egg Basket needed a brand that captured their values—local, homegrown, and neighborly—and helped them take the next step forward.

Our work began with the foundation. The name. Through collaborative brainstorming and close conversations with the owner, we landed on The Egg Basket. A name that’s simple, memorable, and instantly evokes freshness and familiarity. It felt like the perfect fit and the kind of name you’d associate with the neighbor down the road who always has a dozen eggs ready for you.

From there, we built a visual identity that leaned into that same sense of warmth and trust. The branding captures the charm of local agriculture while remaining clean and professional.

Something that could easily live on egg cartons, farmers’ market signage, or business cards handed out to local shops. By shaping the brand around the approachable, homegrown feel of the name, we gave The Egg Basket an identity that not only stood out, but also felt authentic to who they are.

Since launching their new brand and website, The Egg Basket has made impressive strides. They’ve expanded into new stores across the region and quickly gained recognition in the local egg market. With a standout name, eye-catching packaging, and a brand that feels both professional and personable, The Egg Basket is now standing out in a once crowded space.

What began as a small operation with no clear identity has grown into a recognizable and trusted name within the community. The approachable look and feel of the brand has helped build customer loyalty while opening doors to new retail opportunities. Awareness continues to grow, the customer base is expanding, and The Egg Basket’s story is only just beginning.